AREAS OF EXPERTISE
- Retail Automotive Management
- Financial and Process Auditing
PROFESSIONAL & CHARITABLE ORGANIZATIONS
- NADA Instructors Alumni
- Helping Hands/LDS Social Services
- DCG Giving
A Passion for Numbers
Poncho Redfern began selling cars in 1978 and has touched virtually every dealership position over the past 40 years. At the age of 28, he became General Manager of Lee Nissan in Wilson, NC, where he developed his passion for accounting and asset management.
In 1992, he joined the Nissan Motor Corporation as Retail Operations Director to assist with their management restructuring. He returned to retail in 1999, joining the Thomason/Asbury Auto Group in Portland, OR as Director of Sales and Fixed Operations. He was later named President of the Thomason Auto Group in the Bay Area in 2003, until the company was sold in 2009. He split his time over the next 4 years as an independent consultant and Financial Management Instructor at NADA.
Poncho has spent the last several years as an Area Vice President with the Superior Auto Group, which operates 15 dealerships in Arkansas and Texas.
Getting to the Numbers
Ask anyone in the automotive space and they’ll tell you: “Poncho, he’s a numbers guy – a numbers guy who knows how to get the numbers!”
Besides his deep knowledge of dealership operations and accounting, Poncho understands the challenges that can arise at the factory level, and can assist in anticipating and overcoming possible roadblocks during an acquisition. He’s dealt with such extreme situations as an entire workforce being asked to stay on with the new owner and having to recruit for almost every position under the new ownership, allowing him to advise of unforeseen challenges before the ink has barely dried.
Before joining DCG, Poncho participated in nearly 20 transactions from the buyer, seller, and factory perspective. In his words, “I put every bit of my 40 plus years of experience to work for my clients.”
Poncho and his wife Toni are the proud parents of 6 children and 21 grandchildren.
I've had the opportunity to work with Poncho over the last 6 years. He truly had an open door policy and was always willing to pass on his many years of experience to me and the managers in my department. He has a solid grasp on the financial end of automobile dealerships and was capable of quickly analyzing any of our multiple franchises financial statements to discover both excess expense and growth opportunities. He's found a way to be committed to both his business responsibilities and his family. I look forward to working with Poncho as we continue our quest to grow and expand.