Chrysler Dodge Jeep RAM Dealerships
Why Buy A Chrysler Dodge Jeep RAM Dealership
Four brands, one big slice of the US car market
Here are four iconic American brands, in harmony under one rooftop. Jeep and RAM have seen major rises over the past decade. Jeep’s US market share has nearly doubled in 15 years. RAM has grown every year since it became its own brand in 2009, nearly quadrupling sales in that time.
Dodge and Chrysler have been together for almost a century. They are among the most iconic American brands and together have held strong numbers over the past decade.
Parent company Chrysler Fiat held 13% of US market share in 2019, with these four brands accounting for the vast majority. US market share for the Chrysler family of brands has remained largely unchanged for 55 years and counting. All numbers considered, it’s a great time to find a CDJR dealership for sale.
More on the value of Chrysler Dodge Jeep RAM car dealerships for sale
Chrysler, Dodge, Jeep, and RAM are beloved brands from sea to shining sea. They have roots in Detroit during the industrial revolution – at the birth of American auto manufacturing. Over the past century, they’ve played a major role in American culture.
Today, these brands form a fab four in American auto, comprising a major part of our culture and economy – and CDJR dealerships take a major piece of the US auto market each year. A Chrysler, Dodge, Jeep, RAM dealership is an opportunity to move four harmonious brands with complimentary selling points.
Market Strengths of Jeep
Jeep, after its role in WWII, has set the historical standard for SUVs. In fact, many people used the word “jeep” to mean an SUV of any brand, until the recent rise of SUVs and crossovers.
This distinction as the American SUV remains a selling point. Jeep drivers identify with one another. People also buy Jeeps because they’re spacious and handle smoothly, especially in tough conditions.
With the rise of SUVs and crossover vehicles, Jeep’s market share has risen from 2.82% in 2005 to 5.42% in 2019, and their sales volume has nearly doubled. The Cherokee, Grand Cherokee, and Wrangler continue to be the brand’s flagship vehicles, with other popular models completing a popular lineup of small and midsize SUVs.
Today, a Mercedes-Benz vehicle attracts people with its unmistakable look and feel, a comfortable and modern-yet-classic interior, and cutting-edge technology. People love the history and engineering of Mercedes-Benz. Other brands may provide a similar look and feel, but no brand stands as tall or hits this target as precisely as Mercedes-Benz.
Market Strengths of Chrysler
In recent years, the Chrysler brand has consolidated its vehicle lineup to blend with the lineups of Dodge, Jeep, and RAM. Chrysler now offers the 300 sedan, which has long been a popular car for buyers seeking a classic style, and two minivans: the Voyager and Pacifica.
Plenty of car buyers still prefer the unrivaled spaciousness of a minivan, compared to a crossover or SUV, and the Voyager and Pacifica are great options to retain at your dealership for those customers. The Pacifica Plug-in Hybrid gets an astonishing 82 MPG-equivalent highway, making it by far the most fuel efficient minivan on the market.
Two of the top-three selling minivans in 2019 were the Pacifica and the Dodge Caravan.
Market Strengths of Dodge
Dodge is an American originator. The sight of one of their signature muscle cars, Challenger and Charger, is unmistakable.There will always be a car buyer looking for that particular image.
Dodge has been a best-selling American brand for a long time, with a lineup including Charger, Challenger, the Journey crossover, the Durango SUV, and the Grand Caravan minivan.
Another advantage of finding a Chrysler, Dodge, Jeep, RAM automobile business for sale is that Journey and Durango are great cross-sales for customers looking at Jeeps. For those buyers with the budget, Durango’s 2021 MSRP starts at $31,765 and ranges up to $62,995.
Market Strengths of RAM
When RAM became its own brand in 2009, it sold 177,268 trucks. Sales have increased every year since, and in 2019, the brand sold 703,023 vehicles. These numbers include an 18%, 100,000-vehicle surge from 2018 to 2019, with RAM overtaking Chevrolet for the #2 spot among most popular brands of pickup truck in America.
These numbers are another big reason it’s a great time to pursue a Chrysler, Dodge, Jeep, RAM car dealership franchise opportunity.
RAM is an attractive truck and a respected name, offering serious towing and horsepower. It’s sleek, rounded exterior sets it apart from the more boxy looks of the Silverado and the F-series, as does its extra-spacious interior and features like an 8” or 12” dashboard display.
Moving Forward with Your Chrysler Dodge Jeep RAM Business
At DCG, we hold the keys to your purchase of a Chrysler, Dodge, Jeep, RAM franchise dealership for sale. When you’re ready to become the owner of a Chrysler, Dodge, Jeep, RAM franchise, we’ll hand you those keys, and you’ll put your business into drive.
Scroll through the dealerships below. When a Chrysler, Dodge, Jeep, RAM dealership for sale catches your eye, contact DCG. We’ll get the ball rolling immediately, taking care of every detail so you can focus on your business and your legacy.