Why Buy a Mercedes-Benz Dealership
The name speaks for itself.
When you buy a Mercedes-Benz, you acquire a pillar of the auto industry. It is perhaps the strongest auto brand name in the world, certainly the one with the deepest history. No matter how many brands compete in the luxury market, or tout German engineering, Mercedes-Benz remains in a league of its own.
Today, Mercedes-Benz is expanding its market and helping its dealerships drive sales. Its stellar reputation is just one of many reasons to acquire a Mercedes-Benz dealership for sale.
Unwavering Prestige and Unrivaled History
To identify the value of a Mercedes-Benz automobile business for sale, let’s start with the foundation it’s built on.
In 1886, Karl Benz and Gottlieb Daimler each independently invented a version of the automobile. Their two companies competed for 40 years. Meanwhile, businessman Emil Jellinek succeeded Gottlieb Daimler at his company, and used his daughter’s name, Mercedes, to brand a successful line of cars. In 1926, the two companies joined forces as Daimler-Benz, using the trademark Mercedes-Benz to brand its line of vehicles.
Today, a Mercedes-Benz vehicle attracts people with its unmistakable look and feel, a comfortable and modern-yet-classic interior, and cutting-edge technology. People love the history and engineering of Mercedes-Benz. Other brands may provide a similar look and feel, but no brand stands as tall or hits this target as precisely as Mercedes-Benz.
A Steadily Expanding Market
This reputation allows Mercedes-Benz dealerships to market vehicles to middle and upper class demographics.
Mercedes-Benz offers popular models like the C-Class, which starts around $42,000 as well as top line vehicles like the S-Class, starting near $100,000. There are advantages to both. While the C-Class sells about five times as many models, the S-Class sells at about three times the profit margin, by percentage of price.
Another perk of buying a Mercedes-Benz dealership is the opportunity to sell Mercedes-Benz Vans. Karl Benz’s company produced the first commercial vans in the late 1800s. Today, Mercedes-Benz Sprinter and Metris consistently rank among the top models of commercial vans, and they provide a reliable income stream for dealership owners.
Finally, Mercedes-Benz maintains one of the best loyalty rates among luxury automakers. About half of all Mercedes-Benz drivers stick with the brand when they buy a new car.
Mercedes-Benz sales growth over the past 20 years has been very stable, and it continues to steadily climb.
Sales-Focused Support from Corporate
Mercedes-Benz dealerships enjoy excellent support from the manufacturer. Digital sales will be crucial to dealership success and survival as we move through the 21st century, and Mercedes-Benz leadership is positioning the brand to stay at the front of that race.
Mercedes-Benz USA is assisting dealerships with the implementation of online sales through a suite of digital tools. These tools help customers chat with your agents online; incentivize them to trade in their vehicles with you; and go through the buying process online. The resources will assist you with digital advertising, digital sales, website building, optimization of your courtesy vehicle suite, and more.
They also provide paths for car buyers to find your dealership through the Mercedes-Benz USA website. As more car buyers do preliminary research online, the number of customers who visit only one dealership climbed staggeringly from 30% in 2017 to 41% in 2019, according to Cox Automotive. This number continues to increase.
To Sum it Up — The legacy of Mercedes-Benz is here to stay. If you buy a Mercedes-Benz dealership, you’re investing in a brand whose value has not faded in the last hundred years and shows no sign of fading in the next hundred years.
Scroll through the dealerships below. When a Mercedes-Benz dealership for sale catches your eye, contact DCG. We’ll get the ball rolling immediately, taking care of every detail so you can focus on your business and your legacy.