Michael Yanke has a 20-plus year history of entrepreneurial leadership and is a marketing management strategist with a proven record of achievement. He has a track record of demonstrated success in expanding multimillion-dollar sales growth while providing sales leadership in highly competitive markets. His C-level experience comes from persistence in building new business, securing client loyalty, and forging strong relationships with external business partners.
Michael started in the automotive industry at a young age. He worked in the family business, which was in the automotive/marine consumer product segment. As president of this company for more than 6 years, he led the effort in surpassing more than $130,000,000 in lifetime product sales through training, new sales, product development, and marketing efforts including auto racing national sponsorships. He worked with dealership principals and management on warranty packages backed by the automotive finishes they produced.
Michael also built a SaaS company from the ground up, developing a web-to-print CRM system, specialized in personal customer connections in the business-to-consumer space. Even years after Michael’s strategic exit from the firm, the company and program are still in use, serving thousands of customers daily.
Michael’s experience is diverse, and his career reaches across the world. Recently, he was Chief Sales and Marketing Officer of India’s first professional basketball league, as well as the first to produce live professional basketball games on television in that country.
As one of the two key decision-makers, he directed marketing and all other aspects of the business, such as investor and public relations, sponsorship efforts with Fortune 500 companies, television production, coach and player management, contractual and legal, go-to-market strategies, brand creation, and development. His team’s marketing efforts surpassed more than 100 million annual impressions within the first 2 years of starting the business.
Bringing It All Together
Michael’s experience brings a unique perspective to transactions. He understands how to execute across multiple aspects of the business. As a long-time business owner, Michael can relate to the experience of being part of an acquisition process.
Outside of his professional experience, as a sports enthusiast, Michael spends his weekends giving back to the community by coaching and leading young athletes in highly competitive baseball across the US.