Custom solutions to increase sales and revenue for your business.

Picture of Women Pointing at ChartHow many people are sales people at your dealership? The answer is EVERYONE. From the receptionist at the front desk to the sales manager to the person answering the phone in the parts department, every single person who interacts with a customer, if just to say hello, is selling. You can buy and service a car anywhere. Helping customers understand why you and not the dealership across the street is the challenge.

Our custom solutions for training salespeople and sales managers include first administering an anonymous survey to your sales force to understand more about their strengths and opportunities for growth. From this data, we design your personal sales effectiveness program that includes live and virtual training, 1-1 coaching, consulting on sales strategy and tracking success. We customize programs for car sales, F&I and service and parts departments. This includes looking at your brand from the inside out and consulting on ways to improve brand messaging to boost sales across all departments. This is not a two day,in-and-out training, it is a full service approach that is part consultative and part training. We work with your team to develop their skills over time with our custom approach. Our sales programs are based on our core DCG philosophy:

Relationships MATTER: A people-first approach to sales.

Topics include:

  • Sales process design
  • Active listening skills
  • Overcoming objections
  • The art of negotiation
  • Creating the repeat customer
  • Follow-ups for the win
  • Maintaining motivation & goal setting
  • End-to-end customer experience
  • Branding F&I, Service & Parts department processes and reputation