Brian Traugott has a wealth of experience in sales operations, marketing, and sales backed by his blend of analytical and people skills that have delivered results in everything he has done. Having worked in multiple industries prior, his start in automotive was with General Motors before managing major metro markets on both coasts of the U.S., and field operations in the Northeast region.
At General Motors, Brian worked with the dealer network to drive sales and process improvement through his analytical expertise and data analysis, as well as strong understanding of dealer financials. He excelled through their sales development program before managing major metro markets on both coasts of the country, as well as spending time on the corporate side in the office. Here he was instrumental in streamlining the processes and successfully closing up and activating NER buy/sell transactions, as well as administering the dealer performance program focused on driving up underperforming stores in areas of retail sales index, customer satisfaction, and capital requirements. Working as a partner to dealers, Brian was also one of GMs dealer financial report experts that held consultations on financial performance and KPI metrics to drive profitability. He most recently was the lead for GM in the Northeast in transitioning activation and termination of buy sells smoothly.
Brian has a unique perspective on automotive buy/sell transactions having led GM’s Northeast region’s activation and termination process from wind-down to start-up of the stores.
He is a graduate of Niagara University where he completed his M.B.A. in Strategic Management and two undergraduate degrees in Mathematics and Marketing. While there he led the Purple Eagle’s NCAA Division 1 Cross Country, and NCLL Lacrosse teams as their captain. His love for sports still drives him to compete today, as well as to mentor and coach young athletes and students to their future athletic and personal success.
Brian is an achiever who is an intense and fast learner you can challenge with any role you need him on your team; and will find a way to succeed. With his analytical nature and industry knowledge and connections he is ready to support all your automotive M&A needs.
Our recent purchase of Carbone/ Lithia Nissan took a little coordinating that really couldn’t have been done without the help of Brian Traugott. If there were any obstacles, Brian made sure he handled them to the satisfaction of both parties. Thank you Brian, and we look forward to doing more business with you in the future!
If you are looking to sell your store, or acquire one, Brian Traugott is your guy. He knows the industry and its nuances inside and out. More importantly, he took the time to get to know us and our dealerships like he was part of the family. Brian delivered on everything he promised and more; bringing several qualified and motivated buyers' offers to the table. With his expertise, he helped guide us from our first in-person sit down, through any hurdles, and to the closing table. We could not be happier that we chose to have Brian represent the sale of our stores.