DCG Closes Historic Sale of Iconic Harley-Davidson Dealership and Destination Daytona to Ed Morse Automotive Group
New York and Ormond Beach, FL – DCG, one of the largest financial advisory services firms for mergers and acquisitions specializing in automotive buy/sell transactions, and the Rossmeyer family announced the sale of Bruce Rossmeyer’s Daytona Harley-Davidson and Destination Daytona after being in business for 28 years, to Teddy Morse of the Ed Morse Automotive Group.
The dealership will operate under the name Teddy Morse’s Daytona Harley-Davidson, along with the Main Street location. Destination Daytona will continue to operate with its existing tenants, the Clarion Inn Ormond Beach, the Pavilion, and Saints & Sinners Pub.
“This is one of the most historic and influential acquisitions in Florida’s history,” said Executive Chairman and CEO Dave Cantin. “A Harley-Davidson is more than just a motorcycle. It’s a lifestyle. It was an honor to work with the Rossmeyer family and Teddy Morse on this landmark transaction, helping ensure the legacy of Bruce continues for generations to come.”
“Our kids continued Bruce’s dream after his death and I am very proud of them,” said principal owner Sandy Rossmeyer. “I am also extremely pleased that we are selling to a buyer who knew Bruce and that Mr. Morse is thrilled to carry on the Daytona Harley Davidson legacy. The time to sell is when you are on top, and my children and our loyal team of associates have certainly kept us there and will work hard to help Teddy build his own Harley- Davidson legacy.”
Ed Morse Automotive Group currently owns 32 locations that house 63 automotive franchises and recently purchased three Harley-Davidson dealerships in Texas. The New Smyrna Harley-Davidson dealership will be closing permanently on November 30, 2022.
Brian of DCG provided amazing service throughout the M&A discussions on this tremendous transaction. From the beginning, he understood key aspects and was able to absorb and adapt to deal changes as they occurred and stayed the course to close in a timely manner. DCG’s work rate is top-notch and Ed Morse Automotive Group is thrilled to be the new owner of Daytona Harley Davidson.
Randy Hoffman
COO, Ed Morse Automotive
Particular thanks is due to Brian on helping us succeed in this decision to sell our family’s legacy. Brian assisted all of us Rossmeyer’s through the many hurdles and questions we had. It was essential to get the very best advice on such an important transaction. Brian helped us negotiate the deal, while making sure that the ultimate goal of getting the deal over the finish line, and we are ecstatic with the result.
Sandy Rossmeyer
Bruce Rossmeyer’s Daytona Harley-Davidson
About Dave Cantin Group
Dave Cantin Group is a leading automotive M&A advisory firm specializing in acquisitions, divestitures, platform management, business evaluations, and other corporate development services. The new retail reality requires automotive dealers to seek DCG’s collective best thinking, deep experience and extensive industry relationships to effectively leverage M&A as a core business strategy.
Clients choose DCG because we are a trusted advisor focusing on long-term relationships, investing in data and research, and engaging our entire team on every client project. Clients benefit from our industry-leading market intelligence – our Market Outlook Report – and JumpIQ, our proprietary AI-enabled platform delivering unprecedented visibility into automotive retail.
Our nonprofit initiative, DCG Giving, funds child and adolescent cancer research and treatment across the United States and supports other charitable causes important to the automotive retail community. To learn more, visit davecantingroup.com.
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