Athlete Investment Services

DCG helps dealership groups and athletes build long-term partnerships designed to increase value by strengthening local market presence, community engagement and business growth.

Are You…

Struggling to differentiate your dealership(s) in your local market?
Facing increased competition, because of ongoing M&A consolidation?
Wondering how to maintain / increase customer trust, in an economic environment that’s eroding brand loyalty?
Seeking to establish a meaningful partnership with a celebrity athlete, but struggling with whom to choose, and how to execute?
Reviewing your current business plan, realizing you’ll need to do more to continue to grow, but frustrated that the same old tactics aren’t working well?

What DCG Delivers

DCG’s Athlete Investment Service is designed to help dealership groups and athletes approach business partnerships with a consistent framework to evaluate strategic fit and define a partnership blueprint that will drive lasting value for the dealership platform and the athlete.

Why Clients Choose DCG

DCG has a uniquely deep track record in both automotive M&A advisory services, as well as businesses services specializing in sports and entertainment marketing.

Our Process

Dealer Group Objectives & Intake

DCG starts by working with the dealership group to define and quantify the strategic, financial, community and brand impacts of a prospective athlete partnership.

Athlete Targeting

We build a prioritized pipeline of celebrity athletes, evaluating each prospective athlete partner for availability, brand & cultural fit, resonance with the local community, strategic value, and upside.

Partnership Matchmaking

DCG leverages its unparalleled network of wealth management advisors, managers, and agents to seek out partnership candidates who meet each client’s targeting criteria.

Business Evaluation

DCG develops a comprehensive evaluation of all assets contemplated in the partnership, including athlete’s specific contributions to the dealership, local market analysis, and scenario and positioning insights.

Athlete & Dealership Platform Alignment

With the dealer group’s partnership blueprint as a framework, DCG works with both parties to outline and negotiate core personal services and responsibilities of the athlete as part of his / her investment in the dealer group.

Deal Structure

Based on partnership objectives, DCG constructs a hybrid partnership structure, consisting of both investment and personal services, as well as cash consideration, tangible rights, benefits and other responsibilities negotiated as part of the deal.

Diligence and Closing Processes

DCG manages all aspects of due diligence and closing, including final documentation, approvals, and timing to ensure a smooth, timely close.

Ongoing Advisory Services

DCG continues to work with dealership groups to develop ongoing strategies and tactics to best leverage their athlete partners.

DCG Athlete Ambassadors

DCG is proud to affiliate with two outstanding athletes: Ethan Quinn, a rising ATP star, and Quade Cummins, a PGA professional with direct ties to automotive as his parents own the Cummins Auto Group in Oklahoma.

Ethan Quinn

ATP

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Quade Cummins

PGA

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