Bruce Rossmeyer’s Daytona Harley-Davidson/Destination Daytona


New York and Ormond Beach, FL – November 16– DCG Acquisitions, a Dave Cantin Group company, one of the largest financial advisory services firms for mergers and acquisitions specializing in automotive buy/sell transactions, and the Rossmeyer family announced the sale of Bruce Rossmeyer’s Daytona Harley-Davidson and Destination Daytona after being in business for 28 years, to Teddy Morse of the Ed Morse Automotive Group.

President Brian Brown and Managing Director Robert Turbyfill of DCG Acquisitions facilitated the transaction. The dealership will operate under the name Teddy Morse’s Daytona Harley-Davidson, along with the Main Street location. Destination Daytona will continue to operate with its existing tenants, the Clarion Inn Ormond Beach, the Pavilion, and Saints & Sinners Pub.

“This is one of the most historic and influential acquisitions in Florida’s history,” said Executive Chairman and CEO Dave Cantin. “A Harley-Davidson is more than just a motorcycle. It’s a lifestyle. It was an honor to work with the Rossmeyer family and Teddy Morse on this landmark transaction, helping ensure the legacy of Bruce continues for generations to come.”


Robert and Brian of DCG Acquisitions provided amazing service throughout the M&A discussions on this tremendous transaction. From the beginning, they understood key aspects and were able to absorb and adapt to deal changes as they occurred and stayed the course to close in a timely manner. Their work rate is top-notch and Ed Morse Automotive Group is thrilled to be the new owner of Daytona Harley Davidson.


Randy Hoffman Ed Morse Automotive Group

Particular thanks is due to Brian Brown on helping us succeed in this decision to sell our family’s legacy. Brian assisted all of us Rossmeyer’s through the many hurdles and questions we had. It was essential to get the very best advice on such an important transaction. Brian helped us negotiate the deal, while making sure that the ultimate goal of getting the deal over the finish line, and we are ecstatic with the result.

Sandy Rossmeyer Bruce Rossmeyer's Daytona Harley-Davidson

Deal Summary

  • Date November 2022
  • SECTOR Automotive
  • SELLER(S) Bruce Rossmeyer’s Daytona Harley-Davidson
  • BUYER(S) Ed Morse Automotive Group

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