Market Outlook Report

Dave Cantin Group’s Market Outlook Report is an exclusive, multi-perspective report that takes a deep dive into the most critical trends impacting the retail automotive segment.

Actionable insights from market-backed data, top analysts, and industry authorities provide critical insights required to adapt to current and emerging market issues.

Here’s a sneak peek at what’s inside the new release:

• Affordability Crisis Rewrites the Rules – Consumers are scaling back within their favorite segments, opting for smaller versions and lower trim levels. Brands hitting the affordability-plus-reliability sweet spot are gaining ground.
• Chinese Automakers’ Entry Seen as Inevitable – Forty percent of U.S. consumers are open to buying Chinese cars. Seventy-four percent of dealers expect Chinese brands in the U.S. within 12 months.
• Tesla Stumbles, Rivals Rise – GM’s EV sales jumped 111% in H1 2025 as Tesla’s political stumbles opened space for competitors in a maturing market.
• Dealers Thrive While OEMs Suffer – 61% of dealers expect record revenue growth with 4.7% average profit margins, while automakers absorb multibillion-dollar tariff hits.