Following a failed merger attempt with Honda, questions about Nissan’s future are swirling. But industry leaders say it’s not the end—just a turning point.
In his recent Detroit Free Press piece, Mark Phelan examines Nissan’s challenges and why the company is still positioned to endure. Despite recent struggles, Nissan remains a global force with $11 billion in revenue and 1,300 U.S. dealerships.
DCG President Brian I. Gordon offers a practical perspective.
“An $11 billion company that’s been around for decades, has a global manufacturing footprint and 1,300 outlets in the United States doesn’t just disappear… This is not anywhere near the end of the line for Nissan, but maybe the beginning of a new chapter.”
Stephanie Brinley of S&P Global agrees, noting the brand will “survive in one form or another.”
DCG executives, who have extensive experience and expertise in working with OEMs, and our Managing Director, Kevin Wagstaff, who previously worked at Nissan and has significant experience in Dealer Network Development and Dealer/OEM Operational Synergies, are in agreement. Nissan is here to stay.
Thank you, Mark Phelan and Katie Merx, for helping to highlight Brian’s insights.
Read the full article for more insights in Detroit Free Press, USA Today and Yahoo Finance.