By: Bill Koenig
Electric vehicles are “a critical (and growing) part of the product mix” even amid softer-than-forecast demand, a report by Dave Cantin Group and Kaiser Associates says.
“EVs will be just fine,” according to the report. “The ‘disappointing’ performance of the EV sector was based on absurd expectations created by manufacturers and hyped in the media. EV adoption is progressing at a pace similar to other consumer products: launch, hype, early adopters — then consumers dictate the long-term position for the product in the industry.”
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